We work on such small margins, you will find it is IMPOSSIBLE
to buy identical diamonds in the UK at our prices. If
you think you have found something cheaper, look carefully at the certificate
and ensure you are comparing like with like. This includes the certificate
itself, so you cannot for instance compare our GIA certificates with the
grading on an EGI certificate or any of the newer small laboratories that
have appeared in recent times. GIA is the industry leader for definitive
colour and clarity grades, and AGS for detailed cut proportions.
We import loose diamonds in US Dollars directly into the UK from all the
major cutting centres of the world, so we don't pay dealers commissions
or broker fees. If you still believe you can buy cheaper, email us the
certificate, and we will examine it for you. We are not saying its impossible
to be beaten on the odd stone, but you will be the first person to achieve
this!!