Diamond Information
Cut		Enhancements		What is Diamond
	Round Brilliant	Diamond Simulants		Where does it come from?
	AGS & Ideal Cut		Moissanite	How Diamonds are Formed
Colour			Synthetic Diamond	Inclusions
	Enhancement		Cubic Zirconia	Extrnal Features
	Fluorescence	Certificates		Hardness
Clarity			GIA
	Enhancement		HRD
Carat Weight			AGS
	Price Steps	Diamond Grading

General

Diamonds are traded in US dollars (even in the UK, most larger diamond merchants, including ourselves, maintain separate US dollar accounts) and world diamond prices constantly fluctuate. Our prices reflect these changes on a daily basis and move with both currency and market conditions.
If we do not have the chosen diamond in stock we can usually find a matching alternative within a few hours, but reserve the right to decline the order if we are unable to supply a similar diamond at the same price per carat. Use the Find It! box at the top left of the browser window for a price on any stone in our range, whether its in stock or not.

Guarantee

We only sell loose diamonds graded:
H or better Colour and SI1 or better Clarity.
Finish
Polish: Very Good,
Symmetry: Very Good.
Depth Ratio 55.5-63.9%.
Diamond is natural, not laser drilled, fracture/fissure filled, or colour/clarity enhanced or treated in any way.
Diamond is not a conflict diamond.
Certificate is genuine and matches the diamond.

These are our minimum standards, so you will never be disappointed.
Certificates are generally GIA, HRD, or AGS. We will ensure the diamond has a good make (cut), calculate the cut ratio.
When you purchase a diamond from us we can email you the certificate details before shipping.
Most importantly, we ensure that the diamond you purchase will be one you wish to keep forever.

We work on such small margins, you will find it is IMPOSSIBLE to buy identical diamonds in the UK at our prices. If you think you have found something cheaper, look carefully at the certificate and ensure you are comparing like with like. This includes the certificate itself, so you cannot for instance compare our GIA certificates with the grading on an EGI certificate or any of the newer small laboratories that have appeared in recent times. GIA is the industry leader for definitive colour and clarity grades, and AGS for detailed cut proportions.

We import loose diamonds in US Dollars directly into the UK from all the major cutting centres of the world, so we don't pay dealers commissions or broker fees. If you still believe you can buy cheaper, email us the certificate, and we will examine it for you. We are not saying its impossible to be beaten on the odd stone, but you will be the first person to achieve this!!

 

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